Please join us for

The 2021 APIC Conference Rondo

sponsored by


Rondo [ron-doh] noun

a work or movement, often the last movement of a sonata, having one principal subject that is stated at least three times in the same key and to which return is made after the introduction of each subordinate theme.

As we sum up the end of the COVID "sonata", APIC presents three 24-hour events targeted to rebuild camaraderie, present market-leading intelligence, and practice-building insights. As always, APIC content is developed by APIC advisors, for APIC members.


We will be repeating a variation of the same content across each event, so pick the event that works best for your schedule. This event was designed to maximize your experience in the minimum amount of time. In most instances we expect participants to only spend one night away from home. There will still be plenty of time to mix and mingle with your fellow members.


To comply with firm maximums on event size, each session will be limited to 42 member attendees, and 4 asset management partners.

Event 1



October 18

11AM Registration Opens
12PM Lunch Available
1PM-5PM Content
5PM Cocktail Reception
7PM Partner Dinners (Optional)


October 19

8AM Breakfast
8:30AM-12PM Content
12PM Boxed Lunches Available, Departures
Event 2

Later-day start for later flight arrivals. 


October 19

3PM Registration Opens
4PM-6PM Content
6PM Cocktail Reception
7PM Partner Dinners (Optional)


October 20

8AM Breakfast
8:30AM-12PM Content
12PM Lunch
1PM-3PM Content
3PM Departures
Event 3


October 21

11AM Registration Opens
12PM Lunch Available
1PM-5PM Content
5PM Cocktail Reception
7PM Partner Dinners (Optional)


October 22

8AM Breakfast
9AM-12PM Content
12PM Boxed Lunches Available, Departures
CE Credit

Attendees of the conference rondo are eligible for 4 hours of CE credit with Investments and Wealth, and 4 hours of CE credit with CFP. APIC is currently awaiting a determination on 1 additional hour of CE from IW.


All speakers below will present at each rondo. Specific agendas will be posted at a later date.

Featured Speakers

Seth Mattison – Workforce Strategist and Management Trendspotter

Seth is an internationally recognized thought leader, advisor, and top-rated keynote speaker on talent management, change and innovation, digital transformation, leadership, and the future of work.


His research, case studies, and thought leadership focus on inspiring audiences while sharing actionable strategies to drive meaningful outcomes for individuals and their organizations. He also coaches high-performing leaders with practical, life-tested ideas, concepts, and frameworks to elevate their impact and create lasting legacies.


Over the past decade, Seth has shared his insights with thousands of business leaders around the globe for many of the world’s most recognizable brands including Mastercard, Johnson and Johnson, IBM, The Dallas Cowboys, AT&T, PepsiCo, GE Energy, E&Y, Caterpillar, and The Walt Disney Company, to name a few.


In addition to speaking, Seth is the founder and CEO of FutureSight Labs, an org design and transformation firm that supports many of the world’s most inspiring leaders by helping prepare themselves and their organizations for the future of work through research, training, advising, coaching, digital tools, and thought leadership.

Maria Li, CFA - Senior Market Strategist

CFP 1-CREDIT I-W 1-CREDITThe TRIP Roadmap covers the four key areas that investors are currently concerned about: 1) Taxes, 3) Rates, 3) Inflation, and 4) Prices. These four themes have left advisors with valid market concerns on what to do with portfolios. The opportunity cost of not being invested is high, however, and the TRIP roadmap aims to guide investors through this tricky environment to avoid getting “tripped” up along the way. As such, we believe investors should build a strategic, front-footed approach to today’s market environment.


Maria is a vice president and senior market strategist within Strategic Advisory Solutions at Goldman Sachs. Maria is responsible for analyzing macroeconomic trends and financial market data to develop strategic asset class views. She delivers market insights to clients, guiding effective and informed investment decisions. Prior to joining the firm, Maria worked as a research analyst and a financial analyst in economic consulting firm based in the Washington DC Metro area. She has 10 years of experience in investment research and analytics. Maria earned a B.A. in Economics from Cornell University. She holds the Chartered Financial Analyst (CFA) designation.

Beijia Ma - Head of Equity Strategy

CFP 1-CREDIT I-W 1-CREDITThe 4th Industrial Revolution will be an interactive and intimate discussion led by Alkeon Senior Partner Alex Tahsili. Beijia will delve into the future of how technology will change the way we live, work and interact while identifying opportunities for thematic investing wtihin the 4th industrial revolution.


Beijia is responsible for global top-down research at Alkeon and thematic VC investing. Beijia specializes in identifying and analyzing long-term secular trends from both a return as well as a risk perspective, including artificial intelligence and machine learning, big data analytics, consumer spending trends, transportation, next gen retail, climate change, obesity and health & wellness, amongst others. Beijia was previously the Global Head of Thematic Investing and ETF Research at Bank of America Merrill Lynch, based in London. She began her career as an equity derivatives trader for BofAML in New York. Beijia graduated from Stanford University with a BSc with Honors in Biology.

Liz Varley - Vice President, Federal Government Affairs Office

CFP 1-CREDIT I-W 1-CREDITRepresenting Columbia Threadneedle Investments’ federal legislative and regulatory interests, Liz’s issues include taxation, retirement security, insurance, corporate governance, and human resources.


Prior to joining the company in May 2014, Ms. Varley was part of New York Life from September 2010 to May 2014 as vice president in the Office of Government Affairs where she focused on legislative and regulatory issues relating to retirement income, securities, and investment management. Before joining New York Life, Ms. Varley held the position of managing director, government affairs, at the Securities Industry and Financial Markets Association (SIFMA). At SIFMA, she was responsible for legislative and regulatory issues relating to retirement policy and executive compensation. Ms. Varley joined the legacy trade association, the Securities Industry Association (SIA) in 1999.


Prior to joining the SIA, Ms. Varley held the position of counsel at the Senate Special Committee on Aging from February of 1995 to April of 1999. While there, she covered pension, IRAs, Social Security, and Social Security disability issues. Before going to the aging committee, Ms. Varley was a staff attorney for the Bipartisan Commission on Entitlements and Tax Reform. Ms. Varley received a bachelor of arts from the University Of Nebraska in 1990 and a juris doctorate from the University Of Nebraska College Of Law in 1993.

Advisor-Led Content Sessions
Best Practices of High-Performing Teams

Is your team lacking in communication, or do the cogs feel like they’re not turning as well as they once had? This is the session for you. Focusing on 5 areas common to high-performing teams, this session will deliver actionable ideas on how to make measurable change to your individual practice. Content will be customized to focus on areas such as Empowering Through Delegation, Enhancing Team Communication, Formulating a Strategic Plan and Selecting the Right Talent among other areas.


Barry Kruse leads the Franklin Templeton Academy. In 2020, the Academy delivered financial markets and practice management education for 60,000 investment professionals in 30 countries and 16 languages.

Mr. Kruse is an award-winning innovator and recognized expert in distanced, mass-scale, digital learning. With more than 25 years’ experience, Mr. Kruse has consulted and worked in more than 45 countries across many industries, including publishing, communications, manufacturing, energy, and aerospace. He earned a bachelor's degree in communications design/instructional technology from California State University, Chico.

He's also a recognized class V whitewater guide, and executive director for; a non-profit, environmentally-focused, rafting summer camp, host of The Leading Steep Podcast, and author of a forthcoming book, Leading Steep: Wisdom from the World's Great Adventure Guides.

The Social Network - Back by Popular Demand

Digging deep into the root of APIC’s collaborative origins, the Social Network provides a platform for information sharing, exchange of ideas, and knowledge creation. This peer to peer consulting session enables members to share best ideas on business practice, portfolio strategy, client outreach, technology and culture. Set in round table format with colleagues matched based on interest, questions will be asked to discuss strategies on today’s most pressing needs. Bring home meaningful and practical advice for your business.

Trends In Wealth Management

Attendees can choose the session that best fits their needs:

New Insight Into the Financial Concerns of the High Net Worth Family
Innovations in Portfolio Construction
How to mine your book for Institutional clients; leveraging Morgan Stanley’s capabilities to identify and win institutional business
David Bokman Steve Edwards, CFA Jeremy France

I-W 1-CREDIT Delve into top issues that high net worth families are concerned with and the solutions to address them.  This session will draw on insights from client studies and highlight the discussion points advisors should be focused on and the tools and resources available to meet these needs.

CFP 1-CREDIT I-W 1-CREDIT Financial markets are witnessing extreme valuations, record low interest rates, and significant concerns about the inflation outlook.  To address these risks, portfolio management needs to be flexible and dynamic.  In this session, learn about new techniques and firm based tools for analyzing these risks and implementing institutional research into client portfolios.

I-W 1-CREDITHear from Graystone Consulting’s head, Jeremy France, to better understand the competitive landscape and how your institutional colleagues win business. Jeremy will also offer insights on what the firm is investing in today to better our competitive landscape for the future of the institutional business.


Log In To Register Now!

Only APIC Members in good-standing may register to attend the conference. Log in by clicking here. If you are not a member and would like more information, please email

Event Hotel

Located at the Minneapolis St. Paul Airport, the Intercontinental MSP is a 4-star, 4-diamond hotel. Attendees can walk from gate to room in as little as 10 minutes. For more information, visit



Group Rate (paid by attendee):

$189.00 per night, plus 14.025% tax


How to Book 

APIC is holding a block of rooms for the Conference. You will be able to request a hotel reservation during the Registration process. APIC will book the room for you.


Check-In: 3:00 PM

Check-Out: 12:00 PM

All guest rooms at the hotel are non-smoking.


All travel expenses related to the APIC Conference (hotel, taxi, parking, etc.) are the responsibility of the individual attendee.


If you wish to receive reimbursement for your hotel costs, you may need to submit an eReq in advance. This applies even though you are not booking the hotel through the MS travel agency. Details on how to receive a reimbursement may be found here. You will need to log into the website in order to access the page.


Arrival Time - We suggest arriving on a flight that lands a minimum of 1 hour before content begins.


Airport - The Intercontinental MSP is connected to the Minneapolis / St. Paul International Airport (MSP), and may be accessed directly from the concourse, with some restrictions. Learn more about how to access the hotel here: 


Parking - The Intercontinental Hotel offers  self and valet parking. Current rates are:

  • Overnight Valet - $49.00 
  • Overnight Self - $29.00

Business Casual attire is appropriate for the majority of the event.


APIC is committed to ensuring that the safety and security of our members and sponsors remain a top priority. We are working in alignment with the current Local/State/National directives, CDC guidelines, and Firm policies regarding travel and meetings. 


For Your Safety:
  • All attendees will be required to show proof of full vaccination upon arrival to receive their badge and remain at the event. Acceptable forms of vaccine will include a physical vaccine card, or a photograph or scan of a card. Attendees must be fully vaccinated no later than October 4, 2021 to be considered eligible to attend.
  • • APIC has secured KN95 masks that will be made available, free of charge, to all attendees.
  • • In addition to the efforts of the Hotel, APIC has secured secondary air filtration equipment capable of filtering air within the meeting space every 15 minutes (4 ACH)


APIC will follow all firm guidelines and practices for attendees at this event. These policies will be amended to align with firm policy as it evolves. Mask wearing is always encouraged, and may be required depending on local ordinace or firm policy. APIC maintains a generous cancellation policy for any members that are unable to attend at the last minute for health-related reasons.

APIC Members
FAs who are members or teams with a Team Membership, per attendee
Non-Members (limited late seats may be available) $200

The fee includes entrance to the event, Breakfast, Lunch, Snacks and Cocktails as per the agenda. The fee does not include hotel and travel expenses such as parking, airfare, transfers, etc, or dinners.


Payment – You will need to provide a credit card on the secure Conference Registration website. In addition, all attendees will be required to present a credit card upon check at the hotel for payment of the room and any incidentals.

Attendee Cancellation Policy

The deadline for attendees to cancel without penalty is 11:59 PM on Friday, October 8th. After this date, the following penalties will apply:

  • GUEST ROOMS: One night room & tax charges. APIC will be held financially responsible for your guest room, and therefore, must pass the cancellation charges on to you

Should APIC be forced to cancel this event due to a shift in firm policy or other COVID-related matters, a full refund of the registration fee will be made back to the method of payment used. APIC will automatically cancel hotel reservations in this instance and registrants will not be held liable for any hotel reservations. 


While APIC cannot cover airline cancellation fees, many airlines currently offer flexible rescheduling and cancellation policies for the near future. We ask our members to book travel accordingly and to subscribe to alerts from their airline to remain aware of policy changes.

Questions / Contact

Email if you have questions about the following:

  • Hotel reservations
  • Other logistical information pertaining to the Conference

Email if you have questions about the following:

  • Membership questions
  • Dues payment

Email if you have questions about the following:

  • Sponsorship opportunities
  • Partnerships

sponsored by